Are you familiar with the term Search Engine Optimization (SEO)? If you’re reading this, you probably already know what SEO is, but just in case you don’t, SEO stands for Search Engine Optimization. SEO means your website and web presence has been created and written in such a way that it is ideal for search engines. Optimized for search, if you will. 🙂 I’d like to share why you should care about search engine optimization. If you’re interested, read on…
What’s the best of your business? Take a few minutes to really think about it — what is the absolute best service, product, or tool you sell? Do you have the answer in your mind? Got it? Great. Now ask yourself this: When your potential customers search for those things, do they immediately think of your business? Or do they end up thinking about some other business, and giving their time, money, and attention to them?
Essentially, what we’re asking is this: Are your potential customers actually seeing the best of your business?
This is where a great website with great SEO comes into play. So, if your customer searches for the words associated with the words which are associated with your business, in an ideal world, they would find you! (What good is your website or web presence if people aren’t finding it, right?). A great website should not only look beautiful, but should be genuinely easy to find (and then, easy to navigate).
At the very least, a simple thing you can do to make sure your potential clients and customers find you is to be sure you have a website that is SEO optimized. Having a simple, one-page landing website makes sure that customers can find you online at all. Then, the next step is to ensure that the visible copy, and the meta information (usually all easily edited from the backend of the site) includes enough language that directs web users to your page.
Nirvana Web Solutions is here to help you share the best of your business. Nirvana Web Solutions can create a simply, clean website for your business, that has been optimized for search (SEO), that will help you attract more customers. Get in touch with us today to get a free quote!